A strong website is designed to attract two groups of people – the ones who already know your business, and the ones who are searching for someone who offers what your business offers, but have never heard of you. For customers or interested parties who know your business and how to find it, you need to create informative website content that is concise, interesting, engaging, visually appealing and easy to use. For those whoare about to discover your website, the same is true with an added caveat – it needs to be optimized for search so potential customers are able to find it!
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There are three major aspects of a strong website:
Is it visually appealing, easy for users to navigate and easy for the website owner to maintain? Using a template doesn’t have to be a bad thing, but using a do-it-yourself site builder that creates a website that you can’t customize is penny wise and pound foolish. As your business grows, you’ll find that it is a lot more trouble to have to build a new website than it is to do it right from the beginning.
Does it clearly explain what you do and what makes you different from the competition? Does it use terms that a person searching for you would use, or does it rely on industry jargon? Are spelling, grammar and punctuation correct?
Search Engine Optimization
Is the website structured to promote a high ranking with the search engines? Are industry “best practices” being followed? Are the proper keywords included in the proper places?
There are some businesses that can be a little bit more relaxed about the search engine optimization of their website because they have very little competition – like if you were the only Hawaiian restaurant in Alaska, but no business can afford to not have a website at all. Why? Because we are living in the digital age. The vast majority of people in the United States do internet searches to find the products and services they need. Even if they are already your customer, they will do a search (possibly from a mobile device) to find your phone number or your business hours. If they can’t find your business, they will likely go to someone else.
With so much competition in the business world, how do you make your website stand out? Use a professionally copywriter with a strong understanding of keyword SEO (search engine optimization) to achieve a strong showing in Google and other search engine results. Misspellings, poor grammar and punctuation errors don’t impress the search engines any more than they impress the potential customers looking for your business. They indicate that your business is not very professional and may negatively affect your search rankings. Guidelines for SEO are constantly changing, but at Building Your Image LLC, our SEO experts stay in the know about best practices in the SEO world. We provide well-written content that will rank well with search engines and convert potential customers to customers. We can help you ensure that your website is set up properly for maximum search engine visibility and is pleasing to the human beings doing the search as well.