One of the most overlooked reasons for pro-actively engaging with an online audience is online reputation management. Whether you like it or not, whether you’re ready or not and whether you think you have room in your budget or not, the internet is a major player in the reputation of every business and public personality on the planet. News stories, court records and online reviews all appear on the internet with greater speed and frequency every day, and any of them could be a serious detriment to your online reputation if that’s all that people see. That’s why it’s imperative for every business owner to do all they can to make sure there is information about them on the internet that is within their control – because once something appears that is out of your control, it’s a lot harder to repair it before too much damage is done.
As you may have noticed, the internet abounds with business directories and listings where you can list your business for free. The benefit to these sites is that as your business (and the correct contact information) shows up in more places, the higher your business website will rank in search. By ensuring that the correct information is included in these aggregator sites, you are taking advantage of a valuable resource that many businesses miss out on. Even if your website does not rank well in search, the aggregator sites generally do, so potential customers will be able to find you even if they can’t find your website. And having your company show up in many search results makes you look a lot more professional than just one or none.
If you don’t have time to add or correct your small business listings in online directories, Building Your Image LLC can make sure your information is included as a part of our Online Reputation Packages.
The trick to social media is, you need to be social – and who better to talk about your small business than you? Building Your Image LLC is available to coach or train you or your staff in how to be most effective on Facebook and other social media platforms. Whether you’ve looking to get your feet wet with Facebook ads or organically grow a fan base, we can guide you in the right direction. We can create the images our clients need for a cohesive, well branded look on social media pages.
Social media pages and profiles are also an excellent way to have your business show up in additional search engine results. LinkedIn, Facebook and YouTube are particularly good for helping to bolster your online reputation.
Press Releases & Article Writing
For business announcements, the obvious choice for spreading the word is a press release. With online distributors and publications who accept them, there are a wide variety of ways to send a press release to the appropriate media sources.
A press release isn’t just any article. There is a correct format to be used to distribute your information, and at Building Your Image LLC, we’re experienced in writing press releases that fall within the required formal constraints of the format but are engaging enough that readers will want to know what you have to say.
We also can write or ghost write the articles your business needs to improve search engine ranking and establish you or your business as an expert in your field. We can write or ghost write articles for publication on various sites across the internet or on your own blog. Blogs are an excellent way to keep your website content fresh, which is a plus for search engine rankings. If you are too busy to write the articles that will improve your websites SEO and impress potential clients, send us your outline and we can create high quality, keyword optimized articles that you’ll be proud to have your name on.